What’s better than watching a funny video on YouTube? Watching it with friends.

The same goes for TikToks, live concerts, game streams, multiplayer games, music sessions, or just scrolling through memes. Humans are wired for shared experiences—and the internet is finally catching up.

But it’s still really hard to know when someone else wants to share that experience.

Not because your friends aren’t online.

Not because the tools don’t exist.

But because the timing doesn’t align. The window of “I’m bored and available” is short, and people aren’t great at declaring those moments.

That’s where AI agents come in.

AI Agents Will Solve the Coordination Problem

The problem isn’t “How do I watch this show with my friend?”

It’s: “When is the right time for both of us?”

AI agents will soon:

• Monitor context (calendar, presence, ambient audio, current activity).

• Detect shared availability.

• Nudge you into experiences spontaneously—in real time.

This turns every app into a hangout opportunity, and every product into a social catalyst.

Why Voice Will Be the Glue

While video is heavy and chat is slow, voice is ambient, fast, and deeply human. It:

• Creates intimacy.

• Requires little attention or setup.

• Can run in the background while people play, scroll, or work.

• Is baked into almost every modern device.

Voice is the lowest-friction gateway into shared experiences. It feels spontaneous. It keeps people connected. It drives retention and stickiness like nothing else.

Every product can benefit from real-time social features:

• Trading apps → “Jump on a quick voice chat with your friends before you buy.”

• Fitness apps → “Go on a run together, even if you’re across the country.”

• eCommerce → “Shop with your partner, live voice while browsing.”

• Entertainment → “Watch together, laugh together, stick around longer.”

The goal is no longer just engagement. It’s co-engagement.

Platform Builders Already See It

Mark Zuckerberg has spent the better part of two decades building toward a vision of the metaverse as social infrastructure. And Elon Musk’s merger of X and xAI shows he gets it too: content + presence + AI = the future of interaction.

The companies that win will be the ones that treat “togetherness” as a core feature, not a bolt-on. If you're building:

• Consumer electronics → Bake in voice-first presence layers (like Sonos meets Discord).

• Games or media → Make watch together the default, not an edge case.

• AI agents → Focus on who to connect and when, not just what to say.

• APIs and SDKs → Give developers the tools to create cross-app shared moments easily.

The Social Operating System Is Coming

Once AI agents can coordinate our free time and bring the right people together at the right moment, the internet will change again. The next breakout products will be the ones that:

• Know when to connect us

• Make it seamless to join in

• Let us experience everything together, in real time